Basel Watch Company



Celebrating 30 years, Basel Watch Company re-affirms its status as a global trendsetter in affordable luxurious timepieces.  At BWC you’ll find brands that always have something exciting, innovating and action packed. Pick out a timepiece which suits your personality, and you can thank us later.


About BWC

Basel Watch Company specializes in design, development, marketing, distribution and trading of consumer products that characterize fashion and value. The company’s principal offerings include a diverse line of stylish timepieces sold under its exclusive brand names, alongside complementary lines of accessories, apparel and leather goods.

Founded in 1988, Basel Watch Company began its journey with a vision to transform the concept of time-keeping from a mere function to an expression of personal style. Ever since its launch, the organization has had a finger on the pulse of the fashion industry; quick to adapt to emerging trends and stay at the forefront of technology, material choice and design.

Headquartered in Dubai, Basel Watch Company offers quality, designer-wear wristwatches under its proprietary BLADE, ELIZ, ELIZ Kids, BART & MELON and SESCA. The company’s products are sold in top retail stores all over the Uniter Arab Emirates and in other GCC countries.

As part of Basel Watch Company’s ongoing customer service enhancement, the company has commissioned service centers for its brands internationally.