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At the dawn of the new millennium, a team of watch enthusiasts, designers and industrialists set out to prove that everyone deserves a great watch.


Along the way, we called ourselves Blade.


Nearly 25 years and over half a million watches later, Blade has built a reputation for powerful, purposeful objects that are universally accessible. We sweat over every seen and unseen detail in a Blade watch. We invest in designs that are timeless, we power our watches with the most trusted movements, we agonize over the grade of the materials and we pride in the quality of our purchase experience.


If you’ve sought a watch without compromise, you’ve probably heard of us. If not, get in touch and meet Blade.

For distribution or related enquiries, contact us at

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